sincerio, All occasions

What to write in a Christmas card

Most Christmas cards go to people you have not spoken to since the last one. That is not a failure of the friendship — it is what Christmas cards are for. One line about the year, one about wanting to see them, and the greeting. Resist the round-robin instinct; a short card that sounds like you beats a long one that sounds like a newsletter.

Warm

Friendly, unfussy, safe with almost anybody.

Funny

A joke with affection behind it. Read the room first.

Heartfelt

For the people you would actually say this to out loud.

Simple

When short is the right answer, and it often is.

What to avoid

CHRISTMAS merry Christmas

Evergreen — one of the christmas designs in the Sincerio library. Whatever you pick, the words above are yours to use.

Sincerio keeps the dates and sends the card on the day, in your own words. The thought stays yours; the remembering stops being your job.

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